About

Creative Marketing Leader for AI-First Teams

I build high-performing creative orgs and ship work that moves audiences and the business—pairing award-winning craft with modern growth rigor. Comfortable leading global teams, complex launches, and the shift to AI-enabled workflows. Bay Area–based; open to VP/SVP/Head of Creative and advisory.

Offerings

Executive partner

Translate C-level goals into brand systems, content engines, and measurable output.

Grow efficiently

Creative testing, performance collaboration, experimentation systems.

Modernize with AI

Integrate gen-AI into briefs, production, and QA with clear guardrails.

Launch & scale campaigns

Trailers/motion, multi-market toolkits, asset pipelines, localization.

Build & lead creative orgs

Org design, pods, workflow, resourcing, vendor strategy, governance.

Skills & Tools

Platforms & Tools

Adobe CC • Frame.io • Airtable • Wrike • Asana • DAM/CMS • Midjourney • Runway • ElevenLabs • Hedra • HeyGen • Canva/Firefly • GA4 • Looker

Video & Production

Premiere Pro • After Effects • DaVinci Resolve • Production planning • Audio/VO direction • Finishing/online

AI & Automation

GenAI content workflows • Prompt craft • Model evaluation for brand fit • AI QA/checklists • Responsible AI guidelines

Growth & Analytics

A/B/MVT testing • Experimentation design • KPI mapping • Brief-to-metric translation • Social/listening insights

Creative & Craft

Creative direction • Trailer/editorial direction • Motion design • Copy & narrative • Localization playbooks

Leadership & Ops

Org design • Change management • Budgeting & vendor strategy • Resourcing • Campaign operations • Global approvals • Governance & brand safety

✳︎

AI-First Leadership

• Integrate GenAI across the content pipeline (ideation → production → QA → publishing).
• Upskill teams and set governance/brand-safety standards for AI-assisted assets.
• Partner with product, legal, and engineering on rights, data, and quality.
• Use performance signals to guide creative and accelerate iteration.
• Own creative operations at scale—budgets, suppliers, capacity, metrics.
• Communicate AI impact clearly to executives and stakeholders.

Where I’m Uniquely Strong

Business fluency

Marketing MBA; ongoing study across performance marketing, analytics, and digital advertising.

Growth collaboration

Lifecycle/social/UA partnerships; creative testing; learnings → playbooks.

AI-enhanced production

Prompt craft; image/video/voice tools; human-in-the-loop QA; strong hybrid with Adobe stack.

Creative Ops design

Pods, campaign management, DAM/CMS workflows, SLAs, QA gates.

Global campaign orchestration

Multi-region toolkits, licensor alignment, localization frameworks.

Video leadership

Trailers, teasers, sizzles; directing/producing motion and editorial systems.

AI impact

Introduced AI into production with governance and measurable efficiency gains.

Award-winning output

Shipped trailers and campaigns recognized by Telly, MarCom, MUSE, and more.

Global leadership

Led multi-continent creative teams and complex, licensor-driven launches.

Scalable operations

Built repeatable frameworks (pods, localization, approvals) adopted across orgs.