2025

Attack On Titan Finale

Creative Excellence

For the final chapter of Attack on Titan, we delivered two award-winning trailers that honored a global phenomenon and elevated Crunchyroll’s position as the go-to destination for anime with mainstream reach. The result: 25B+ impressions, a 12% spike in free trial conversions, and a new gold standard for anime trailer campaigns.

Global Campaign Development

Award-Winning Trailers for Anime’s Most Anticipated Finale.

For the final chapter of Attack on Titan, we delivered two award-winning trailers that honored a global phenomenon and elevated Crunchyroll’s position as the go-to destination for anime with mainstream reach. The result: 25B+ impressions, a 12% spike in free trial conversions, and a new gold standard for anime trailer campaigns.

Challenge
Capture the epic conclusion of an era-defining anime while attracting new viewers, engaging superfans, and standing out against competing platforms.

Strategy
Deploy a dual-campaign approach — Appetite for Destruction for cinematic spectacle and new audience acquisition, and Crescendo for emotional resonance and fan activation.

Impact
12% increase in free trial conversions (5M new users) | 25B impressions | Record-breaking finale viewership | Telly & Marcom Awards for Creative Excellence.

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Global Campaign Development

Attack On Titan Finale

For the final chapter of Attack on Titan, we delivered two award-winning trailers that honored a global phenomenon and elevated Crunchyroll’s position as the go-to destination for anime with mainstream reach. The result: 25B+ impressions, a 12% spike in free trial conversions, and a new gold standard for anime trailer campaigns.

For the final chapter of Attack on Titan, we delivered two award-winning trailers that honored a global phenomenon and elevated Crunchyroll’s position as the go-to destination for anime with mainstream reach. The result: 25B+ impressions, a 12% spike in free trial conversions, and a new gold standard for anime trailer campaigns.