2025

Dragon Ball Super: Super Hero

Business Impact

Led creative for Dragon Ball Super: Super Hero global theatrical campaign, achieving $97.2M worldwide box office and #1 U.S. opening weekend.

Global Theatrical Campaign

Record-Breaking Results.

Crunchyroll’s first-ever global theatrical release wasn’t just a premiere — it was a litmus test. Thirty-one markets. Strict licensor guidelines. Zero room for error. The result? A $97.2M box office smash and a new gold standard for anime marketing.

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Challenge
Unite fans from San Diego to São Paulo with one adaptive campaign — without losing what makes Dragon Ball legendary.

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Strategy
Build a globally adaptable asset suite + lightning-fast approvals, powered by Sony Pictures’ infrastructure.

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Impact
#1 U.S. opening weekend |$97.2M box office | 400K new free trial sign-ups

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Full case study

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VRV Streaming Launch

Global Theatrical Campaign

Dragon Ball Super: Super Hero

Led creative for Dragon Ball Super: Super Hero global theatrical campaign, achieving $97.2M worldwide box office and #1 U.S. opening weekend.

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Next project