Challenge
Integrate six departments into one cohesive organization while navigating cultural friction and uncertainty — all without slowing campaign delivery.
Strategy
Build sustainable systems for global coordination, cultural integration, and career growth creating a framework that would outlast any single leader.
Impact
Fashioned a cohesive creative organization that supported 28+ global campaigns per year and supported Crunchyroll’s broader business flywheel — including E-commerce, Business Development, Special Events (Anime Awards), convention activations, B2B presentations, licensor servicing, and full creative support for Lifecycle, Social, User Acquisition, and International marketing teams.