2025
Creative Excellence
For WGN America’s first original series, Salem, I developed the “Ducking Stool” teaser — a visually arresting concept shot from a witch’s own, unnervingly calm perspective. This bold creative vision cut through the supernatural TV clutter, positioned the network as a premium content player, and proved that distinctive, research-driven ideas win attention.
Conceptual Development
At the time, WGN America was preparing to launch its first original series, Salem, and the creative team was searching for a promotional concept that would break through the noise of an already crowded supernatural TV market. I was inspired by historical “ducking stool” punishments—viewed here through a witch’s own, unnervingly calm perspective.
For WGN America’s first original series, Salem, I developed the “Ducking Stool” teaser — a visually arresting concept shot from a witch’s own, unnervingly calm perspective. This bold creative vision cut through the supernatural TV clutter, positioned the network as a premium content player, and proved that distinctive, research-driven ideas win attention.
At the time, WGN America was preparing to launch its first original series, Salem, and the creative team was searching for a promotional concept that would break through the noise of an already crowded supernatural TV market. I was inspired by historical “ducking stool” punishments—viewed here through a witch’s own, unnervingly calm perspective.