2025

Vacilón Playero: AI-Powered Cultural Content

Next-gen Creative

Translating Cultural Nuance into AI-Generated Content

Next-Gen Creative Workflows

Heritage Meets Innovation

With Vacilón Playero, I set out to test whether AI-generated content could capture the flavor of Spanish-language variety shows. The result: a lighthearted Instagram series that proved AI workflows can scale without losing cultural integrity.

Challenge

‍Explore how AI tools could be used to create culturally resonant, premium-quality content for a 35+ Spanish-speaking audience.

‍Strategy

‍Evaluated multiple AI platforms (MidJourney, Runway, Hedra, ElevenLabs, HeyGen) while designing a standardized workflow for authenticity and quality.

‍Impact

‍Produced culturally authentic Reels | Cut production time by 50% | Developed a repeatable AI content methodology for avatar-led campaigns.

Full case study

No items found.

Next project

Virtual Influencers as Brand Ambassadors

Next-Gen Creative Workflows

Vacilón Playero: AI-Powered Cultural Content

Translating Cultural Nuance into AI-Generated Content

Next project