2025

Virtual Influencers as Brand Ambassadors

Next-gen Creative

In the $24.6B supplement market, a fast-growing brand needed clarity on whether virtual influencers could connect authentically with fitness-conscious consumers.

Next-Gen Creative Workflows

Scoping Virtual Avatars

Through research, storytelling, and a clear content framework, the project revealed how brands could engage authentically while unlocking new creative territory.

Challenge

‍Evaluate whether virtual influencers could authentically engage fitness-conscious consumers while mitigating brand risks.

‍Strategy

‍Combined market research, competitive benchmarks, and content strategy into a phased rollout framework for Instagram and TikTok.

‍Impact

‍Modeled 5–7% engagement lift | 3:1 ROI projection | Provided client with risk-aware, data-driven recommendations for confident adoption.

Full case study

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Vacilón Playero: AI-Powered Cultural Content

Next-Gen Creative Workflows

Virtual Influencers as Brand Ambassadors

In the $24.6B supplement market, a fast-growing brand needed clarity on whether virtual influencers could connect authentically with fitness-conscious consumers.

Through research, storytelling, and a clear content framework, the project revealed how brands could engage authentically while unlocking new creative territory.

Next project